If you are looking for multi-faceted data that cannot be set up via a Custom Report, a dashboard may be the way to go.


You can filter content using “contains” – where a Custom Report filter requires an “exact” match.

You can include multiple widgets (up to 12) so you’re able to track various pages or content clusters within one display. This is ideal for tracking a sponsored category because it allows you to track both the category landing page and the pages/posts within the category. This is the example we’ll work with below.


They cannot be easily shared across multiple views – if you need the same dashboard across multiple sites, you’ll have to recreate it multiple times within each site.

Login to Google Analytics and select the “All Data” view under the property (website) for which you need the report. Exa- HotSpotATL (All Data)

Make sure you are looking at the Reporting view in the top nav. Open up the Dashboards item in the left nav and click + New Dashboard.

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Click Blank Canvas and name your new dashboard. Click Create Dashboard.

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You’ll get a screen that looks like this – Select Standard: TABLE 

Show the following metric – usually this is going to be Pageviews and Users, possibly Average Time Spent on Page

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Pick a “dimension” or a “value” and then add metrics, Pageviews will be there by default.

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Now apply a filter if needed – this is how you drill down to only urls (Page) or Category (Custom Value 2) that contain a phrase.

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Now click Save.


Google Analytics: The Basics

Google Analytics: Custom Reports and Shortcuts

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