Custom Variables (as seen in previous Google Analytics Basics post) are now defined as Content Groupings.

There are 5 content groupings:

  • Website
  • Categories
  • ContentType
  • Tags
  • Author

Basically, content groupings will allow you to see data that is filtered through any of the above sections.

One way to view content groupings is to set a custom report that under Customization > Custom Reports. We’ve already set a report that will have all of the content groupings in different tabs so you can filter for anything while staying under the desired content grouping.

To integrate the custom report for content groupings that we created, please click the link below and follow the instructions on screen:

To get to this report in Google Analytics, you can go to Customization > Custom Reports seen in left sidebar. Look for the appropriate Custom Report and once in it, you can set the date range and any other filters as needed.

You should see this when you first get into the report:

Google Analytics Custom Report

This report is split by the 5 different content groupings. Each tab will allow you to drill down into data for the appropriate content group.

For example, if you want to see data relevant to a specific author, you can click into the Author tab and sort data through there.

Another way to view content groupings is to set one as a secondary dimension when you’re in certain views such as the Site Content > All Pages view, which shows all of the content within the site. You can set a secondary dimension (ex: Author (Content Group)) and you should see GA filter by the secondary dimension selected.

Here’s an example of what I’m referring to:

Google Analytics Example 2

Note: When viewing Site Content > All Pages, you can also set the Content Grouping as a Primary Dimension (as seen on the screenshot above next to Page Title) and then filter out for whatever necessary. 


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