Part 1 of this tutorial is Product’s attempt to explain what to expect when your site implements the new iOne3 Taxonomy Plugin and how Editorial workflow will be affected. You can get greater detail and see the full list of CONTENT categories by clicking here.
Part 2 will guide Editors on how to apply the new CONTENT category structure to content. This guidance will come from either the Edit team or the Audience Development team.
What the heck is the iOne3 Taxonomy Plugin?
The first release of the (2018) Taxonomy plugin helps Editors manage the Category Taxonomy for their site content. It identifies which categories are actual CONTENT categories but still allows the flexibility to create other content groupings via GROUPING categories.
“Entertainment,” “Sports” and “News” are examples of CONTENT categories.
“Music,” “Baseball” and “World News” are examples of CONTENT subcategories.
These designations give insight into actual CONTENT interest, so after the plugin is installed, they are the only type of category that can be applied to content as a Primary Category.
“Newsletter” is an example of a GROUPING category. It is merely a collection of stories to power a feed or a widget or a landing page and is not part of the CONTENT taxonomy.
This means that the way Editors assign Primary Category will need to change. The Audience Development group will provide guidance on how Content (primary) categories should be assigned moving forward.
NOTE: All categories, including parents are sent to the ad tags, that remains the same as it was before the Taxonomy Tool rollout.
What will be different?
1. CONTENT categories cannot be created “on the fly” anymore. The Audience Development team will need to approve any requests for new CONTENT categories/subcategories or sub-subcategories. A Goldsupport ticket will need to be submitted after approval is given.
2. In the WP Post and Playlist Editors, there is an updated pulldown for Primary Category that is already updated to reflect only the approved CONTENT categories.
The category tree is already established within the pulldown, so that if you assign a subcategory, the Parent or Root, in this case, “Sports,” is automatically assigned as CustomDimension1 in GA on the backend. The subcategory, in this case, “Baseball,” is sent to CustomDimension16 and if Baseball had a child, that would be sent to CustomDimension17.
3. You can still apply a non-content category to create a feed or collection of stories as needed via a Grouping category. All Grouping categories (you can apply more than one) are sent to CustomDimension18.
The dependency of Category takeovers on Primary category has already been removed, so you can apply a takeover via a Grouping category. A post should not have more than one Takeover applied, but if it does happen, the page will honor the first Takeover in the category list. (We can revisit this set up in a later release, if needed.)
Category Takeovers are sent to Google Analytics as CustomDimenson20.
How can I create a Grouping Category if I need one?
Yes, the same way other categories were created before the plugin.
WP > Posts > Categories leads you to the page where new Grouping categories can be created. These categories are automatically child categories of the Zeta Grouping Category. This is what separates from the CONTENT categories in the Post Editor and Analytics. This way the two kinds of categories never cross paths. The system knows to display your grouping category as https://sitename.com/category/grouping-category, so you will never see https://sitename.com/category/zeta-grouping-category/grouping-category.